Liferay Digital Experience Platform

Start with your outcomes, not the software. Map the journeys you want customers, partners, or employees to follow, then spin up sites in Liferay Digital Experience Platform to support each path. Create a site from a template, add pages, and assemble layouts with reusable fragments and widgets. Apply your brand theme once and reuse components across microsites. Set roles and permissions so authors, approvers, and admins each see the right tools. Use staging and versioning to edit safely, preview changes, and publish on a schedule. Connect single sign-on and set up multilingual content so every audience lands in a familiar, secure environment.

For day‑to‑day operations, content teams draft articles, documents, and announcements as structured content that’s easy to search, reuse, and translate. Upload images and video and let adaptive media handle device‑specific renditions. Build segments from profile data and behavior, then tailor banners, recommendations, and offers with simple rules—no code required. Schedule campaigns, run A/B tests, and automate follow‑ups with email or in‑app notifications triggered by events like logins, purchases, or form submissions. Track performance with built‑in analytics to see which pages, components, and audiences convert, then iterate quickly.

Integrate the systems your teams rely on so the site becomes a single hub. Pull account, order, or case data from CRM and ERP via REST, SOAP, or GraphQL; push updates back with webhooks; and display everything through secure, role‑aware views. Model custom data with Objects and route submissions through workflows for review and SLAs. Build self‑service experiences—knowledge bases, request forms, status dashboards, forums, and polls—to reduce support volume and keep users engaged. Spin up partner or franchise portals with their own branding and catalogs while maintaining shared governance and templates.

Developers extend the platform with modular apps, front‑end components (React/Vue), and headless APIs. Use containers to promote changes from dev to staging to production, wire CI/CD, and manage configuration per environment. Scale horizontally, cache aggressively, and front content with a CDN for speed. Tune search with synonyms and facets. Meet accessibility and privacy requirements with consent tools, audit logs, and granular permissions. Keep operations resilient with backups, disaster recovery plans, and health monitoring. The result: a manageable, integrated experience layer that ships fast, adapts to feedback, and stays maintainable over time.